Digital Marketing Course - Digital Marketing Institute

Digital Marketing Course

Digital Marketing - An Overview

Digital Marketing Course

Digital marketing is basically making use of the digital platform like social media for promotional activities for your business. This can be called as the layman’s definition. SEO is a part of the broader domain called digital marketing.

Marketing forms the heart and spine of any business to flourish and grow. In today’s digital age, primitive marketing practices have become a thing of the past. Digital is the way to go! That’s the reason why digital marketing has turned out to be the key growth factor for any kind of business. With the fast growing rate of technologies and their constantly evolving nature, literally, billions of dollars of the budget are assigned to digital marketing. It happens to be the fastest developing field in today’s times.

Keeping in mind these things, and the shortage or lack of training facilities in this field, we have designed an advanced and practical Digital Marketing course. The finest of details related to digital marketing are taught over here.

KrishnaWeb Institute of Digital Marketing is the 1st Practical Digital Marketing Training Institute in Nashik. #SayNoToTheory Enough with Theory, It’s Time to Do Hands-On & Practical.

Digital Marketing - Course Syllabus

Digital Marketing Overview
  • What is Marketing?
  • How we do Marketing?
  • What is Digital Marketing?
  • Digital Marketing Platforms and Strategies
  • Digital Marketing vs Traditional Marketing
  • Defining Marketing Goals
  • Latest Digital advertising trends
  • Case studies of Digital Campaigns
Search Engine Optimization
  • What are Search Engines and Basics?
  • HTML Basics
  • On Page Optimization
  • Off Page Optimization
  • Essentials of good website designing & much more
Content Marketing
  • Content Marketing Overview and Strategy
  • Content Marketing Channels
  • Creating Content
  • Content Strategy & Challenges
  • Image Marketing
  • Video Marketing
  • Measuring Results
Website Development & Basics
  • What is Website?- Understanding website
  • Structure, WordPress
  • Website Creation
  • Web Page Creation
  • WordPress Themes, Widgets, Plugins
  • How to register a site & Hosting of a site?
Google Analytics
  • Introduction
  • Navigating Google Analytics
  • Sessions
  • Users
  • Traffic Source
  • Content
  • Real Time Visitors
  • Bounce Rate%
  • Customization
  • Reports
  • Actionable Insights
  • Making Better Decisions
Google Search Console
  • Structured Data
  • Rich Data
  • Data Highlighter
  • Html Improvements
  • Accelerated Mobile Pages
  • Google index
  • Crawlers
  • Security issues
  • Search Analytics
  • Links to your Site
  • Internal Links
  • Manual Actions
  • International Targeting
Local SEO
  • What is Local SEO?
  • Importance of Local SEO
  • Submission to Google My Business
  • Completing the Profile
  • Local SEO Ranking Signals
  • Local SEO Negative Signals
  • Citation and Local
  • Submissions
Social Media Optimization
  • What is Social Media?
  • How social media helps Business?
  • Establishing your online identity
  • Engaging your Audience
  • How to use Groups, Forums, etc.
Search Engine Marketing (Google PPC)
  • Ad-Words Account Setup
  • Creating Ad-Words Account
  • Ad-Words Dash Board
  • Billing in Ad-Words
  • Creating the First Campaign
  • Understanding the purpose of Campaign
  • Account Limits in Ad-Words
  • Location and Language Settings
  • Networks and Devices
Search & Display Marketing
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • True View Video Ads Format & Light Box Ads
  • Landing Page Optimization
  • Performance Metrics: CTR, Avg. Position, Search Term
  • Report, Segment Data Analysis, Impression Shares
  • AdWords Policies, Ad Extensions
  • CPC, CPM, ECPC, CPA, CPV Bidding
  • Conversion Tracking
  • AdWords Editor
  • Google My Client Center
  • Dynamic Search Campaign, Call Only Campaigns
  • Targeting Options- Target & Bid, Bid Only, Placements
  • Keywords, Topics, Contextual Targeting
Facebook & Instagram Marketing
  • What is Facebook / Instagram Advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
Twitter Marketing
  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
LinkedIn Marketing
  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
Email Marketing
  • What is Email Marketing?
  • Importance of Email Marketing
  • Popular Email Marketing Software
  • Email Marketing Goals
  • Introduction to Mail Chimp
  • Mail Chimp pricing structure
  • Account setup and settings
  • Email marketing strategy
  • Creating a subscriber list
  • Integration of forms in site
  • Import subscribers in a list
  • Types of email marketing campaigns
  • Creating an email campaign
  • What is a newsletter?
  • Design a Newsletter
  • Reports
  • Marketing Automation
Google Tag Manager
  • Adding GTM to your website
  • Configuring trigger & variables
  • Set up AdWords conversion tracking
  • Set up Google Analytics
  • Set up Google Remarketing
  • Set up LinkedIn Code
App Store Optimization
  • Understanding ASO
  • ASO Process
  • iOS & Google Play Store
  • Strategy for Keyword Research
  • App Title
  • App Description
  • Keywords Inventory
  • App usage rate
  • Update frequency
  • Download rate
  • Review score

Digital Marketing - Schedule at a Glance

Batch TimeStart DateDurationBranch 
8:30 AM - 10:00 AM5th Sep 2019Weekdays (2 and half weeks) - Fundamentals Plus for Advanced (2 months)NashikEnroll Now
6:30 PM - 8:00 PM5th Aug 2019Weekdays (2 and half weeks) - Fundamentals Plus for Advanced (2 months)NashikEnroll Now

Enroll Now For Digital Marketing Course

we bridge the skill gap and prepare you to be job ready

Digital Marketing - Featured Training

Practical & Experiential Training


Industry relevant content
Case-study based hands-on training
Training by subject matter experts
Marketing automations & tools
Prepare for top marketing certifications
Dedicated Discussion Forums

Soft Skill Training

Business communications
Presentation skills
People skills
Business etiquette
Problem solving skills

Market Ready

Frequent job updates
Customised career guidance
Interview skills workshop
Resume preparation assistance
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40+ Must Know Digital Marketing Tools that You will Learn in Class

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