Email Marketing Course - Brand Building, Re-marketing eCommerce

Email Marketing Course

Email Marketing Course - An Overview

Email Marketing

A type of direct digital marketing that uses electronic mail (also called email or e-mail) as the marketing communication delivery method. Email marketing is used in a number of ways by organizations and marketers for brand and customer loyalty building, acquiring or converting customers, company advertisements, or for communicating promotional offers and more.

The Email Marketing course provides vital information about how to stop Emails from going to the spam folder. Tracking of emails are equally important to analyze the open and click rate of the emails, hence we use a bulk mailing online software to deal with every aspect of email marketing like tracking, conversions, and building designer newsletter templates.

  • Sending direct promotional emails to try and acquire new customers or persuade existing customers to buy again
  • Sending emails designed to encourage customer loyalty and enhance the customer relationship
  • Placing your marketing messages or advertisements in emails sent by other people

Email Marketing - Course Syllabus

Email Marketing - An Overview
  • Introduction to Advanced Email Marketing
  • Fundamentals of Email Marketing
  • Email Best Practices and Myths
  • Bulk Email concept
  • Things you can do with Emails
Elements of Marketing Emails
  • Advantages of the different text formats (HTML or Plain Text)
  • Permissions & E-permissions
  • Frequency & Ethics of Newsletters
  • Defining your Goals
  • Email Marketing Strategies
Build your Email List
  • Learn ways to build your email list
  • Build your email list through a website subscribe form
  • Segmentation
  • Active Users
Measuring Your Email Campaign's Success
  • Open rates, click-through-rates, unsubscribe rates, conversion rates, and
    bounce rates
  • A/B Split Testing
  • How to deal with Spam Filter
  • Choosing your metrics
  • Tracking Landing Pages
  • Analyzing Test Results
  • Setting your Budget

Email Marketing Course - Schedule at a Glance

Batch TimeStart DateDurationBranch 
7:00 PM - 8:15 PM13th Jan 2021Weekdays - Advanced Digital Marketing Certification (40 Days)NashikEnroll Now
10:30 AM24th Feb 2021Weekdays - Digital Marketing Fundamentals CourseNashikEnroll Now

Enroll Now For Email Marketing Course

we bridge the skill gap and prepare you to be job ready