Search Engine Marketing (SEM) Course - An Overview
Search Engine Marketing or SEM is nothing but the process of enhancing site visibility on the Internet, with the help of the paid platforms. A variety of paid platforms are available, namely, Google AdWords, Facebook Advertisements, etc. The purpose of doing this is for instant results, brand building, and lead generation. SEM training is part of our advanced and Practical digital marketing course.
We at KrishnaWeb Institute of Digital Marketing provide best practical SEM training that is a part of Google AdWords certification course.
Pay per click advertising is a great way to get visitors when you need traffic and you need it now. So through organic SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition). That’s not a case in Google PPC, you pay to Google for specific keywords to display your listing in the top, and every time a user clicks on the paid listing, you are charged.
Pay per click advertising is a great way to get visitors when you need traffic and you need it now. So through organic SEO, it may take 6 months to get your website in top rankings or more than that (depends on the competition). That’s not a case in Google PPC, you pay to Google for specific keywords to display your listing in the top, and every time a user clicks on the paid listing, you are charged.
Search Engine Marketing (SEM) - Course Syllabus
- Marketing Funnel Overview
- Understanding impressions, CTR, Clicks, Conversion ratio, Lead Conversion, Optimisation Metrics
- Understanding payment terms CPC, CPM, CPL, and CPA. Conversion from CPC to ECPM, ECPA and vice versa
- Google Ads Account Setup
- Creating Google Ads Account
- Google Ads Dash Board
- Billing in Google Ads
- Bidding Strategies
- CPC, ECPM, CPL & CPA
- Shared Library
- How to structure campaigns, understanding search campaign dynamics, Umbrella structure, Targeting, Budgets, Geotargeting
- Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks, etc.
- Campaign creation through keyword planner tool. Traffic estimation tool
- Getting right keyword structure, shared library, bulk edits, setting rules
- Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation
- Optimisation for devices, location, time zones etc
- While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used
- Dynamic URL tracking, understanding URL structure, and parameters
- Understanding display targeting parameters. How to set up display ads effectively
- When to use CPC bids, when to use CPM bids
- Understanding differential bidding, target, and bid or bid only parameters
- How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis
- Understanding Video ad formats, bidding, true view video ads, remarketing, etc.
- Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks
- Merchant center creation, Data feed creation, Merchant center AdWords linking, Shopping ad creation
Search Engine Marketing (SEM) Course - Schedule at a Glance
| Batch Time | Start Date | Duration | Branch | |
|---|---|---|---|---|
| 8:30 AM - 10:00 AM | 15th Nov 2019 | Weekdays (6 weeks) - Fundamentals Plus for Advanced (2 months) | Nashik | Enroll Now |
| 6:30 PM - 8:00 PM | 15th Nov 2019 | Weekdays (6 weeks) - Fundamentals Plus for Advanced (2 months) | Nashik | Enroll Now |
Enroll Now For Search Engine Marketing (SEM) Course
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