Social Media Marketing Course FB-LinkedIn-Twitter-YouTube

Social Media Marketing Course

Social Media Marketing - An Overview

Social Marketing Optimization

Social Media Marketing is the process of gaining traffic or attention through social media sites. Using social media for marketing can enable small business looking to further their reach to more customers. Your customers are interacting with brands through social media; therefore, having a strong social media presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business.

Social Media Training Benefits:

  • To Discover what your social media plan should be
  • To Get Skills your Consultants don’t have
  • To Make your Job Easier everyday
  • To Become Go-To Social Media Resource
  • Get skills that are in Demand
  • Increase Profits and to achieve Business Goals

Social Media Marketing - Course Syllabus

Social Media Optimization
  • What is social media?
  • How can social media help my business?
  • Social Media Training: The Big Picture
  • Conversations, relationships, word of mouth and transparency
  • The key social Media tools and networks
  • Establishing your online identity and message
  • The consolidated approach
Social Media Training: Posts
  • Why should you blog and what should you blog about?
  • The main types of blog post
  • Research methods for writing quality, timely content
  • Engaging your audience with video
  • Making best use of specific Social Media platforms
YouTube Marketing
  • An Introduction to YouTube
  • How to create a YouTube Channel
  • Optimizing YouTube Channel
  • How to gain more YouTube views & Subscribers
  • How to work with your YouTube Audience
  • Annotations, Rich Cards & Associate Websites
Facebook & Instagram Marketing
  • An introduction to Social Media and Facebook in particular
  • What is Facebook and why do so many people use it?
  • What are the business benefits of a Facebook profile?
  • The ground rules; the major do’s and don’ts about creating a business profile on Facebook.
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on Facebook
  • Getting your message across on Facebook
  • Building your brand on Facebook
  • Connecting and research with Facebook
  • Creating new customers and keeping them
  • Driving visitors to your website through Facebook
  • Enhancing your Facebook activity
  • Direct communication with your Facebook ‘friends’
  • How can Facebook be used to aid my business?
  • What is Facebook / Instagram Advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
Twitter Marketing
  • How does Twitter work?
  • Setting up a Twitter account
  • Re-tweets, hashtags, and lists
  • Managing and enhancing Twitter with apps
  • Tweeting rich media
  • What is Twitter advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking
LinkedIn Marketing
  • Introduction to LinkedIn
  • LinkedIn: Its key role in Business Social Media Marketing
  • Setting your LinkedIn strategy
  • Getting your Settings right for you
  • How it works – the basics
  • How it works – the advanced and little known features
  • Etiquette on LinkedIn
  • Getting your message across on LinkedIn
  • Building your brand on LinkedIn
  • Creating the right profile: the cornerstone of your LinkedIn activity
  • Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
  • Developing your network to increase your reach and visibility
  • Methods and approaches to extend your network
  • Using the advanced search facilities to find new potential prospects and target new businesses
  • Raising your profile and marketing yourself, your company and services
  • Developing and raising your profile to set you apart from the competition on LinkedIn
  • Updates: how to use them best without re-inventing the wheel
  • Groups: participating sensibly and establishing your own
  • Recommendations, messaging, endorsements, and other on-site tools,
    company tools and coordinating activities
  • What is LinkedIn advertising?
  • Types of promotions
  • Audience Targeting
  • Advanced Audience Targeting
  • Bidding strategies
  • Ad Format
  • Ad Dimensions and Rules
  • Remarketing Strategy
  • Conversion Tracking

Social Media Marketing Course - Schedule at a Glance

Batch TimeStart DateDurationBranch 
8:30 AM - 10:00 AM24th June 2019Weekdays (2 and half weeks) - Fundamentals Plus for Advanced (2 months)NashikEnroll Now
6:30 PM - 8:00 PM24th June 2019Weekdays (2 and half weeks) - Fundamentals Plus for Advanced (2 months)NashikEnroll Now

Enroll Now For Social Media Marketing Course

we bridge the skill gap and prepare you to be job ready