Penned By Pavitra Takle
CTO KrishnaWeb Digital
approx read time 8 minutes
You are on LinkedIn to be found by others and the right kind of others, furthermore the right kind of people who find you on LinkedIn should find your profile attractive & relevant for the purpose i.e. a job or business proposition .LinkedIn is the place to not only find others but also to be found.
I see a lot of LinkedIn users making basic mistakes regarding their profile which hampers their chance of being found and contacted by mainly recruiters.
So, with that in mind, I have penned 8 common mistakes covered in 8 overlapping topics below which should be avoided while creating a LinkedIn profile & beyond.
A large number of profiles are simply incomplete, skill sets, job details, key responsibilities are scanty or not there at all, remember most of the LinkedIn profiles are scanned by software crawlers looking for the keywords which match the job requirement or description ,with incomplete profiles they are not picked up by the crawlers and if they do the humans from HR departments are not impressed.
It all comes down to having social media credibility or not. There are too many fake profiles on LinkedIn, so you want to show that you are real. If you have taken the time to complete your online presence on the social networking platform, why wouldn’t you display your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here.Photos taken during vacations or in casual attire is a big No No On linkedin .
Either mechanical or something unprofessional like “I am a Rock Star” both are counterproductive. See that space underneath your name? That is your “Professional” or Profile Headline. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator speech in a few words. Are you just putting your title and company name here? Don’t! This is the place where you need to appeal to anyone who finds you in a search result to reach out and look at who you are. Your Profile Headline is the single most important piece of real estate you have, and you need to brand it as such.
This is that “What are you working on?” box that I refer to as a “Status Update.” Assuming someone finds you and looks at your profile; chances are they are going to be looking at what you write here simply because that it appears just underneath your Headline. What do you write here? It is part of your branding exercise, and it should be something appealing that will inform both the reader of your latest activities as well as hopefully add to, not subtract from, your Brand.
This is the same as not displaying your personal photo. Why? When you sign up for LinkedIn and first fill out your profile, LinkedIn recommends that you write at least three recommendations. You need to do this in order to get your Profile to 100% Completion. Job postings on LinkedIn similarly require three recommendations. These recommendations can only work in your favor, so why don’t you have at least three of them?
You can’t live in isolation and hope others to like you or notice you, Right?
Share and like what you genuinely like and what can get you right kind of eyeballs. A community of links will slowly form.
When you sign up to LinkedIn you are provided a public URL which you can then include on your email signature or wherever else you want to lead people to your profile from. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. For instance, I can memorize my LinkedIn Profile http://linkedin.com/in/pavitra-takle URL, because I customized the last text to /pavitra-takle If you have a common name, make sure you claim your URL before others do!. Also if you have a business website it needs to be mentioned in the LinkedIn profile and linked to your profile. Mine is www.krishnawebdigital.com
LinkedIn is about whom you are linked to rather than how many so this is a topic for debate, but too many people have too few connections on their profile, and thus are not getting found. The idea is simple: when you do a search you will see results from your network & vice-versa. So the more connections you have the more search results you will appear its that pure and simple. Include your past colleagues, people whom you were reporting to, your business connections even decades old to create a solid LinkedIn network.